Best Worn

L.L.Bean is one of America’s most iconic legacy outfitters. 

I had the privilege of leading the development and execution of Day One Agency’s first campaign with the brand. 

Best Worn is a celebration of the iconic Bean Boot. A shoe first designed in 1912 by Leon Leonwood Bean himself. While other shoes are designed to sit on shelves, Bean Boots are best worn.

In addition to a hero video campaign, we also did all the social -- in addition to some fun content around their rainboot, the Wellie.

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CCO: Jamie Falkowski
Group SVP, Story: Jordan Stone
VP, Story: Mike Boyce
SVP, Art/Design: Amanda Ford
SVP Brand: Alex Slavin


Director: Scott Perry

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