Open your Snapchat.

The Snapchat camera contains an entire of universe of beautiful, hilarious, and mind-blowing AR Lenses to help you express yourself and have fun. All you have to do is open it. 

In our second-ever global campaign, we invited the world to open their Snapchat, using curiosity-evoking copy or illustrations contained within our Carousel UI, and unlock contextual Snapchat Lenses.

Dinosaurs walking down Melrose, whales floating above commuters in Waterloo Station, and portals to the Moon greeting passengers at JFK were just a few of the hundreds of executions across four markets. 

Fun fact: the campaign wasn’t going to have a hero film, but a film I concepted and edited over a weekend with my Snapchat co-workers ended up being being used as the anchor of the campaign (the video to the right).

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Press Highlights: Adweek, AdAge, The Drum


Role: Creative Director
Snap: Huge team of talented folks
Live action video: Bennett Johnson / HB Film
Music for all films: Louis Weeks
Post-production: The Mission
OOH Illustrations: Mario Zucca

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