Oscars / ASL Lenses

Our first Oscars spot is inspired by the historic Academy Awards won by CODA — a film that beautifully featured and celebrated the Deaf community.

Given that our mission at Snap is to help people communicate and connect no matter who they are, we developed a suite of AR tools that can teach you how to fingerspell in ASL… how cool is that?

We ran two spots during the Oscars and a corresponding print ad in the LA Times and Variety.


Press Highlights: 
Variety, Adweek

Creative developed in-house by Snap Creative Team
Directed by the Mercadantes
Produced by Park Pictures
Score by Louis Weeks
Edit by Andy McGraw @ Cartel
Sound by Rommel Molia @ Beac
on Street
Color by Mark Gethin at The Mill