Ray-Ban | Meta
I was the creative lead on the Ray-Ban | Meta account at SpecialGuest.
Creative directed Spring/Summer 2024 campaign for the best selling smart glasses in the world - LIVE ALL IN.
Oversaw a variety of assets for different placements outside of tentpole campaigns: social videos with A-list creators, product videos and photo assets for website, in-store, and in-app.
︎
Agency: SpecialGuest
Role: Creative Director with Lake Buckley
ECD: Aaron Duffy
LIVE ALL IN CAMPAIGN
Stills Photographer: Jack Bridgland
Stills Photographer: William Arcand
Film director: Charles Todd
︎︎︎
