White Claw x Sundance 2024
I had the chance to to work closely with the team at Brand New School along with the leadership at VCCP to help shape White Claw's presence at Sundance this year.
White Claw is a sponsor of Sundance and wanted to emphasize their connection and commitment to creators. Paying homage to the iconic White Claw wave logo, I helped develop the strategy of “Making Waves,” celebrating creators of all types who shape and influence culture.
The culmination was a film that was a visual poem to waves in all their forms. The piece we made played before each film screened at the festival.
I found the source audio from an old promotional film for an exhibit about Sound Waves at The Museum of Science and Industry in Chicago in the 60s.
︎
Agency: VCCP
Role: Creative Director | Copy & Strategy
Director: Nico Casavecchia
Creative Director | Art : Emeric Takeshi
Brand New School Founder / CCO: Jonathan Notaro
︎︎︎
Cr