Creator Experiments 

I creative directed the YouTube Creator Experiments project with the YouTube Creator Lab in 2016.

The goal was to innovate and experiment on the platform in two ways:

1.) Help three YouTubers create educational content for the first time. 

2.) Help musicians on YouTube produce content outside traditional music videos.

The diverse group of videos earned millions of organic views and valuable learnings for the YouTubers and the YT team.

I also co-directed the first three episodes of Roomie's series “Pop Theory" and concepted/directed Electric Guest's “Dear To Me" live video.